Meta advertising (Facebook & Instagram) with measurable results

Real growth. More clients. Measured every month.

As an economist, I build the strategy, manage your Meta campaigns, and target the right audience — with complete visibility into your ad spend.

Meta reaches people based on interests and lifestyle — often before they even know they're looking for you. That makes the platform especially strong for businesses that want a steady stream of new customers, not just to catch the ones already searching.

Book a free call How I work

Example campaign report Meta Ads

Reach 0

Clicks 0

Cost per result 0 kr

Increased sales 0%

Turn Meta spend into steady client growth.

Illustrative example, not actual results

Services

Meta advertising (Facebook and Instagram) — strategy, execution, reporting — results.

Setup and strategy

I figure out who your ideal customer is and where to reach them — before a single krone is spent. Together we define the goal: brand awareness, more sales, more clicks, or pushing specific products — whether that means analyzing an existing Meta strategy or building a new one from scratch.

Ad Management

From strategy to execution — and continuous optimization.

I create, manage, and optimize your Meta (Facebook & Instagram) ad campaigns — whether you already have creative or need help developing it.

I handle targeting, testing, and ongoing optimization, continuously refining what's working so your budget goes where it performs best.

Monthly Reporting

A clear picture of your performance, without the complexity.

Every month you get a report covering the metrics that matter — spend, reach, clicks, CTR, CPC, conversions, and ROAS — broken down by campaign, audience, and product.

I don't just report the numbers — I explain what's driving them, flag anything that looks off before it wastes budget, and tell you exactly where to shift spend next month.

Who I work with

From local services to growing brands

A few of the industries I work with — this list isn't exhaustive.

Product brands

Build awareness and drive sales across platforms

Campaigns combine brand-building (video and image) with sales-driving ads across Facebook and Instagram, tailored to where the audience is in the buying journey.

Clinics and med spas

Fill treatment slots with qualified leads

Ads highlight specific treatments and expected outcomes, targeting audiences interested in skincare, wellness, or aesthetic treatments in your local area. The goal is qualified inquiries, not just clicks.

Online stores

More sales and a lower cost per purchase

Campaigns use dynamic product ads and retargeting for visitors who didn't complete checkout. The goal is more sales at a lower cost per purchase, with ongoing ROAS tracking.

Home service pros

More local jobs, without cold calling

Ads target homeowners in a defined geographic area, with messaging tailored to the season — gutter cleaning in autumn, painting in spring, for example. The goal is more phone or form inquiries.

Salons

Full chairs, even mid-week

Campaigns highlight midweek availability, specific services, and before/after visuals where relevant, targeted at a local audience. The goal is to even out bookings through the whole week, not just fill Friday and Saturday.

Gyms

A steady stream of new memberships, not just in January

Campaigns are built around membership offers and trial periods, with seasonally adjusted messaging so signups don't only happen in January. Retargeting follows up with people who showed interest but haven't joined yet.

Dentists

More new patients without cutting prices

Campaigns target the local area with ads highlighting open appointment slots, specific treatments (like whitening or check-ups), and easy booking. The usual goal is more bookings at a predictable cost per new patient.

Clothing store

Filling the store with customers — not just at season launch

Ads highlight new collections, seasonal pieces, and any promotions, targeted at a local and regional audience interested in fashion and style. The goal is both more foot traffic in-store and sales online, depending on what the business offers.

How I work

A simple, documented process

All I need from you: access to your Facebook Page, Instagram (if you have a business account), and the ad account — everything stays in your own Meta Business account.

Discovery call

A 20-minute call to understand the business, the goals, and any existing advertising.

Strategy & plan

You get a concrete plan — audience, objective, and recommended budget — before you commit to anything. Usually ready within a few days.

Launch

The campaign is built in your own Meta Business account and goes live — you approve the ads before they publish.

Optimize & report

Ongoing testing and adjustment, with a monthly report on what happened and what's next.

3-month initial engagement, then month-to-month with 30 days' mutual notice. Meta itself states that each ad set needs about a week of stable delivery to gather enough data to optimize. In practice, we test several audiences and ad versions in sequence, so it typically takes a few such rounds — often a few weeks in total — before we know what's actually working for your business. After the initial period, there's no long-term contract: you stay because the results justify it, not because you're locked in.

✓

You own your ad account. I work as a user on it, not the owner — the account, your data, audiences, and ad history stay yours, whether we keep working together or not.

See what's possible

See What's Possible With Meta Ads

Real examples published by Meta showing how businesses have used Meta advertising to drive more bookings, purchases and engagement.

DIVA BEAUTY CENTER 38% more appointment bookings

DIVA Beauty Center tested a new approach against its usual advertising. Meta reports 38% more appointment bookings, a 58% increase in sales revenue, and 30% lower cost per conversation during the test.

How I think about it

For appointment-based businesses, clicks aren't the end goal. I focus on creating a clear path from attention to enquiry, booking and ultimately business growth — converting interest into appointments.

Source: Meta · DIVA Beauty Center is not my client · Individual results may vary.

View source on Meta →

TOG24 — outdoor clothing and equipment brand 21% more purchases

TOG24 added partnership ads to its usual Meta campaign. According to Meta, this resulted in 21% more purchases, 23.4% higher ROAS, and 17% lower cost per purchase compared with its usual campaign setup alone.

How I think about it

For e-commerce brands, reaching new customers often requires more than simply increasing ad spend. I'd look for opportunities to combine strong creative with trusted voices and new ways of reaching relevant audiences — then use real performance data to determine what deserves more investment.

Source: Meta · TOG24 is not my client · Individual results may vary.

View source on Meta →

STANDARD FOODS 2.9× higher click-through rate

Standard Foods tested Reels that followed Meta's creative essentials against its usual campaign. Meta reports a 2.9× higher click-through rate, 36% lower cost per click, and 34% lower cost per landing page view.

How I think about it

Strong performance starts with advertising people actually notice. I focus on creative that fits the platform, communicates the offer clearly and gives potential customers a reason to take the next step.

Source: Meta · Standard Foods is not my client · Individual results may vary.

View source on Meta →

These are third-party success stories published by Meta for illustrative purposes. The businesses featured are not my clients, and their results do not represent or guarantee results from my services.

About Me

Jelena Jalic

I'm an economist and have worked as a Business Controller for over 10 years, with experience across tech, healthcare, and service industries in Oslo.

Ten years as a Business Controller taught me to read numbers fast, spot what's actually driving results, and make strategic decisions based on data — not gut feeling. I bring that same approach to your ad budget: analyzing what's working, adjusting strategy as I go, and prioritizing what delivers real return.

I studied in Trondheim (NTNU) and Ås (NMBU), and live and work in Oslo, where I've lived for 12 years.

I work directly with every client — no layers of account managers or unnecessary middlemen. You have one person who knows your business, understands the numbers, and takes ownership of your campaigns.

The reports you get are built on the same tools I use in my day-to-day controller work — Excel and Power BI — so you get a clear, honest picture of what your ad budget is actually delivering, not numbers dressed up to look good.

Pricing

One simple offer, no surprises

7 500–10 000 krper month

Includes setup, ongoing management, and a monthly report. Ad spend is separate and goes 100% to Meta. Larger accounts and budgets are priced individually.

Book a call

Contact

Find out if Meta ads are actually worth it for your business.

20 minutes. No obligations.

Book a free call

post@aslonadigital.no · +47 944 30 592 · aslonadigital.no

Frequently asked questions

Questions and answers

How much does Meta advertising cost with Aslona Digital?

Pricing is 7,500–10,000 NOK per month, depending on account size. This includes setup, ongoing management, and a monthly report. Ad spend is separate and goes 100% to Meta. Larger accounts and budgets are priced individually.

How long before I see results?

Meta itself states that each ad set needs about a week of stable delivery (and enough conversions) to gather enough data to optimize well. With the budgets most local businesses start at, we typically test several audiences and ad versions in sequence — each with its own week-long learning period — so it usually takes a few weeks in total before we know what's actually working. That's why every client starts with a 3-month initial engagement, then moves to month-to-month with 30 days' mutual notice.

Do I need existing ad creative (photos or video)?

No. I can work with creative you already have, or help you develop new creative from scratch.

Who is Meta advertising a good fit for?

Basically any type of business — Meta advertising works for any business with a clear customer to reach, from dentists and gyms to online stores and product brands. If you're not sure it's a fit for your business specifically, we'll figure that out together on the free call.

Why Meta ads and not Google Ads?

Meta (Facebook and Instagram) is strongest when you want to reach people based on interests, lifestyle, and location — before they're actively searching for you. Google Ads captures people already searching for a solution. Many businesses benefit from both, but we start with Meta because it often gives faster, cheaper visibility for local services and products. I'll tell you honestly if I think Google Ads is a better fit for your situation.

How much should I budget for ad spend itself?

There's no one-size-fits-all number — it depends on your industry, goals, and how competitive your local market is. As a realistic starting point, most local businesses need at least 5,000–8,000 NOK per month in ad spend for Meta to gather enough data to optimize properly. Businesses running multiple campaigns at once, online stores, or covering a wider geographic area often move toward 10,000–20,000 NOK or more once things are working. Ad spend goes directly to Meta and is separate from my management fee.